SLOTERPLAS BRANDING- The 'Sloterplas' is a giant lake near the city center of Amsterdam with a growing amount of facilities such as restaurants and a swimming pool. To attract the citizens of Amsterdam to spend their time near the lake, the Sloterplas was in need of a new branding campaign. I developed a logo, calendar and look&feel for the lake to attract Amsterdam citizens and show all the facilities and events near the lake. The high population of frogs in the area inspired me to create a logo consisting of froglegs and -when combined- is displaying a tree. The whole branding fits the corporate brand of the City of Amsterdam.

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